LOCAL ORGANIZATIONS STEP UP TO SAVE 2ND SATURDAYS
Tucson, AZ—December 11, 2013 — After Tucson based Providence Service Corporation ( PRSC-NASDAQ) abruptly cut off its sponsorship of the popular 2nd Saturday event in downtown Tucson organizers and city council members expressed concerns about the ability of the event to continue.
Immediately, several local and very prominent organizations agreed to help sponsor the 4 year old event that brings about 20,000 people to downtown every month and is credited as a milestone in downtown’s revitalization.
Led by the Community Partnership of Southern Arizona (CPSA), the Regional Behavioral Health Authority, several Tucson companies (with downtown ties) have come forward with new resources and significant support. “2nd Saturdays events are great and fun events that promote the culture and unity of the Tucson community”, said Neal Cash, CPSA President and CEO.
Crest Insurance has also become a major sponsor. Crest, founded and based in Tucson is one of the region’s premier insurance providers and is known for innovative use of their marketing dollars with a programs like returning heroes. Crest Insurance owner Cody Ritchie stated, “Thanks for doing this, I have been downtown for the 2nd Saturdays event and it gives you the feel of a big city.”
Joining CPSA and Crest as major sponsors will be CenturyLink. CenturyLink, the local telephone company, wanted to make a difference in downtown so they decided to join the rest of the local businesses by supporting 2nd Saturdays. ”It is important for our Company and our local employees that CenturyLink is part of this great event” said Guy Gunther VP/GM for Southern Arizona. Also, joining as a new sponsor is Elegant Thought , a Toole Avenue based consulting firm that specializes in helping business groups imagine and define the technology solutions to the challenges they face and, finally The Herbert Apartments, the newly renovated loft style apartments at Armory Park.
2nd Saturdays also announced that 94.9 MIXfm and Journal Broadcast Group, including 104.1 The Truth, 106.3 The Groove and ESPN 1490AM/104.9FM will become the radio sponsor for the event. They will also sponsor the live main stage located at Scott Ave. and Congress, which will now be known as The MIXfm Stage.
These sponsors join Jim Click, MEB Property Management, KOLD-TV, Hotel Congress, Parkwise, Hotel Tucson, KXCI Community Radio, Sinfonia HealthCare, The Rialto Block, QuikPrint, DesertLeaf and The Pioneer Building as permanent sponsors, ensuring the continuation of the monthly event.